Why Every SaaS Founder Should Care About Customer Onboarding with Sri Ganesan # 190

Sri Ganesan is Co-founder & CEO of Rocketlane, a leading Customer Onboarding Platform and SaaS product that helps businesses by replacing generic project management and document collaboration tools with a unique, unified workspace. Sri has spent his last 9 years building and scaling SaaS businesses. His last start-up, Konotor, was acquired by Freshworks in 2015 and went on to become their fastest-growing product (today known as Freshchat). Prior to building start up, Srikrishnan was leading product teams at companies like Verizon, Rediff, and Jigsee.In this episode we cover:00:00 - Intro01:35 - Sri's Background + Freshworks Acquisition Story08:33 - Founding Rocketlane11:10 - The Importance & Impact Of Customer Onboarding14:29 - What Kind Of Companies Rocketlane Is Build For16:55 - The Needs Of Sales & Marketing Teams In An Onboarding Platform19:35 - Flying Cat Marketing - Content-led B2B SEO agency21:33 - Prioritizing The Most Important Things When Onboarding A New Client24:09 - Pros & Cons Of Following An Onboarding Template vs Natural Conversations25:52 - How New Business Can Implement Or Optimize A Customer Onboarding Process27:46 - Sri's Favorite Activity To Get Into a Flow State28:27 - Sri's Piece Of Advice For His 20 Years Old Self29:03 - Sri's Biggest Challenges at Rocketlane30:19 - Instrumental Resources For Sri's Success32:26 - What Does Success Means for Sri Today33:09 - Get In Touch With SriGet In Touch:Sri's EmailSri's TwitterMentions:FreshworksGirish MathruboothamBooks:Leadership and Self-Deception: Getting out of the Box by The Arbinger InstituteMade to Stick: Why Some Ideas Survive and Others Die by Chip & Dan HeathTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast SessionsSaaS ConsultantsLearn How to Value SaaS Companies