Strategies for Success in Social Selling Through LinkedIn with Nicholas Thickett #209

Nicholas Thickett is the Co Host at the B2B Power Hour, a space to connect with others in B2B marketing + sales space, where they share their experiments on social selling, ABSD, cold email, AI, SEP's, Async video, virtual events and more. With an expansive archive of 160+ podcast episodes, takeaways and articles, they help sales and marketing professionals thrive in a world dominated by outdated playbooks and old-school tactics.Nicholas is also the Managing Partner at Alignd, Marketing & Partnerships Manager at KO Advantage Group, a competitive home brewer and woodworker.In this episode we cover:00:00 - Intro01:31 - Differentiating Social Selling from Social Media Marketing04:59 - Approaches In Social Media Marketing09:14 - Standing Out & Closing More Deals in Uncertain Markets12:30 - Is LinkedIn The Ultimate Sales Platform?15:40 - Mastering Prospect Research & List Building on LinkedIn21:58 - Unlocking Meeting Success with Cold Prospects25:25 - Content Creation for Engaging Prospects29:29 - Future Transformation In Social Selling with IA31:30 - Nicholas' Favorite Activity To Get Into a Flow State32:18 - Nicholas' Piece Of Advice For Your Younger Self33:19 - Nicholas' Biggest Challenges at B2B Power Hour35:43 - Instrumental Resources For Nicholas' Success40:04 - What Does Success Mean for Nicholas Today42:03 - Get In Touch With NicholasGet In Touch With Nicholas:B2B Power Hour WebsiteNicholas LinkedInMentions:Rory SutherlandBrent AdamsonBooks:Algorithms to Live By by Brian ChristianThe Challenger Customer by Brent AdamsonBuilding a Second Brain by Tiago ForteTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInSaaS PodcastsSaaS Consulting ServicesLearn How to Value SaaS Companies