Using Interactive Product Demos As Your PLG Motion with Natalie Marcotullio #194

Natalie Marcotullio is a Head of Growth and Operations at Navattic, a company that empowers prospects to get hands-on with a product earlier through no-code interactive demos and helping SaaS companies give their prospects a better buying experience. More than 200 go-to-market teams use Navattic across the funnel, from first touch in outbound campaigns, to website product demos and post-demo leave behinds.Natalie has a background in SEO and digital marketing for B2B sales and marketing SaaS. Now she focuses on full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode we cover:00:00 - Intro01:12 - What Is An Interactive Product Demo01:53 - Why Interactive Product Demo Is So Important04:39 - Interactive Demos Vs. Free Trials 06:30 - The Power Behind A No-Code Interactive Product Demo07:31 - The Ideal Customer For Product Demo08:31 - Measuring The Conversion Rates Using Interactive Product Demo10:17 - Best Way To Show Your Product Demo On Your Website11:59 - What To Consider Before Testing Out12:40 - The Sales People Opinion About Interactive Demos15:04 - Natalie's Favorite Activity To Get Into a Flow State16:00 - Natalie's Piece Of Advice For Your Younger Self17:12 - Natalie's Biggest Challenges at Navattic17:59 - Instrumental Resources For Natalie's Success19:58 - What Does Success Means for Natalie Today21:46 - Get In Touch With NatalieGet In Touch With Natalie:Natalie's LinkedInNavattic's WebsiteMentions:Andrew CaplandBooks:Uncanny Valley by Anna WienerTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInSaaS PodcastsSaaS Consulting ServicesLearn How to Value SaaS Companies