How to Nail Your Product and Marketing with Customer Research with Aggelos Mouzakitis #141

Aggelos Mouzakitis is a serial entrepreneur currently running his latest venture, Growth Sandwich, a Customer-led growth agency and product-growth lab helping B2B SaaS companies sell better, retain more, and avoid 6-figure GTM mistakes.His knowledge and expertise comes from 10+ years of consulting to global companies.During this interview we cover:00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT for $100 OFF)01:02 - Intro02:02 - What is Customer-Led Growth?03:32 - Why B2B SaaS Customer Research is Important06:19 - Making a Stellar Product10:28 - The Value Gap, What is it & Why does it Happen? 12:25 - Setting Up Your Go-To-Market Strategy to Stand out16:91 - Understanding Your Ideal Customer & Building for Them24:30 - Adding is a Recipe for Disaster27:45 - Avoiding  6-figures GTM mistakes31:08 - Aggelos Background up Until Growth Sandwich33:47 -  Where is Growth Sandwich in Terms of Size Today35:39 - Advice Aggelos Would Tell His 25 Years Old Self36:43 -  Challenges Aggelos Currently Facing in Order to Continue to Grow Growth Sandwich38:31 - Best Questions to Ask for Customer Research40:30 -  Instrumental Resources for Aggelos’s  Success42:14 - What does Success Mean to Aggelos43:15 - Get in Touch With AggelosMentions:Growth SandwichJobs-to-be-Done MethodologyThe Value GapThe Opportunity Algorithm People:Bob MoestaTony UlwickRobert CialdiniGet In Touch With Aggelos:Aggelos LinkedinBooks: Jobs To Be DoneWhat Customers WantPre-SuasionTag us & follow:Facebook  LinkedIn Instagram More about Akeel:Twitter