Bootstrapping to $3M ARR and Embracing Outcome-Based Pricing with Stefan Debois #222

Stefan is the CEO and Co-Founder of Pointerpro, a software platform to create your own online assessments with auto-generated personalized reports. It helps you turn your expertise into a tool that delivers personalized advice at scale.Before founding Pointerpro, Stefan worked for 15 years in several consulting companies as a consultant, project manager, and account manager. He has contributed to Entrepreneur, Capterra, CrazyEgg, mainly in the areas of entrepreneurship and digital marketing. In addition, he founded the Facebook group “B2B Bloggers Boost Group”, where top-tier B2B bloggers help each other to create content and get mentioned.In this episode we cover:00:00 - Intro01:14 - Stefan's Background Story Into SaaS06:05 - The Turning Point and Founding Pointerpro08:45 - Turning Validation into a 3M ARR Success Story12:02 - SEO Insights and AI Trends for 10X Traffic Growth15:48 - Transitioning from Organic to Paid Marketing Timing Tips17:56 - Time-Based Vs Outcome-Based Pricing Strategies23:45 - Pricing Through Time and Cost Saving27:59 - Stefan's Favorite Activity To Get Into a Flow State28:24 - Stefan's Piece Of Advice For Your Younger Self30:11 - Stefan's Biggest Challenges at Pointerpro31:41 - Instrumental Resources For Stefan's Success33:28 - What Does Success Mean for Stefan Today36:08 - Get In Touch With StefanGet In Touch With Stefan:Stefan's LinkedInPointerpro WebsiteMentions:ATMTJacco van der KooijWinning By DesignChris WalkerRefine LabsApril DunfordPositioning PodcastTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company