Inside Balsamiq: How To Do Customer Interviews and Better Wireframe Development Across Time Zones With Alberto Forni & Jessica Orellanes # 159

Alberto Forni is a Software Engineer at Balsamiq where he works on the Balsamiq Wireframes development. He is passionate about programming, Design, User Interface, and, more broadly, he loves everything that has a plug :DJessica Orellanes is a qualitative user experience researcher at Balsamiq. After 10+ years in Communication and Digital Marketing, she found real love in UX Research. Now it is her passion and her job.During this episode we cover:00:00 - ProdCamp User Feedback & Product Management Platform00:54 - Intro02:57 - Customer Research at Balsamiq05:20 - How The Research Interview Works07:57 - Peers & Improve Organization Communication Strategy10:12 - Time zones & The "Golden Hour"12:19 - Product Road map & Decisions16:55 - Tips About Starting a Customer Research on a SaaS 21:23 - Adding Value To Interaction With Customers25:21 - How Balsamiq is Monitoring & Improving With/Without Metrics29:10 - Why Alberto Doesn't Have a Balsamiq Pet 29:25 What Pet Alberto Would Adopt + Name29:54 - Alberto's Suggested Dishes to Try in Bologna30:31 - Why Jessica Doesn't Have a Balsamiq Pet31:52 - What Pet Jessica Would Adopt + Name32:35 - What Superpower Jessica Would Want34:15 - Career Path Tips From Alberto & Jessica 35:51 - What Motivates Them to Keep Working HardGet in Touch With Alberto & Jessica:Alberto’s TwitterJessica’s TwitterTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:Twitter LinkedIn Best Rated SaaS PodcastsLearn About Our SaaS ConsultingLearn How to Value a SaaS Company