Thriving for Revenue in The 2023 Market Downturn with Scott Stouffer #203

Scott Stouffer is the Founder & CEO of ScaleMatters, a platform that delivers Go-to-Market operations, analytics, and insights to help businesses drive capital-efficient growth. He took his first company (Visual Networks) public in 2001 and grew it to a peak market cap of $3 billion. Since then, he has been 5x CEO and 3x Founder.In this episode we cover:00:00 - Intro01:35 - GTM Strategy To Overcome Downturn05:13 - Common Points For CAC Decreasing & Shortening Sales Cycle13:11 - Effectively Balancing Sales Team And Leads15:16 - Key Elements Of Context To Improve Operations & Outcomes23:12 - How To Begin Incorporating Data In SaaS Scaling27:48 - Most Important Data & Sources To Aim For Fast Growth31:21 - Scott's Favorite Activity To Get Into a Flow State32:09 - Scott's Piece of Advice for His 25 Years Old Self33:40 - Scott's Biggest Challenges at ScaleMatters36:16 - Instrumental Resources For Scott's Success38:45 - What Does Success Means for Scott Today42:45 - Get In Touch With ScottGet in Touch With Scott:Scott's EmailScaleMatters WebsiteMentions:The Data Room PodcastBooks:The Goal by Eliyahu M. GoldrattEssentialism by Greg MckeownTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company