Top Metrics That Drive Higher SaaS Valuations And You Don’t Know About Selling your SaaS Business Can Hurt You with Lowell Ricklefs #165

Lowell Ricklefs is the CEO & Founder of Traction Advising, a Hands-on M&A firm focused on helping B2B SaaS companies with >$5M ARR get acquired. They exist to help you sell your company.Lowell has been a Founder/CEO and buyer as well as COO of a $120M public company which he brought to a $260M Exit. Startup CRO and Global VP at Rockwell. He’s also a Global Mentor, Investor, Board member and CEO coach.in this episode we cover:00:00 - ShoutOUT Customer Messaging via SMS, Email, WhatsApp & Messenger00:50 - Intro02:37 - SaaS under $5M ARR Valuation Changes06:02 - Expected Valuation for Private SaaS09:16 - Financial Buyer vs Strategic Buyer10:43 - Top Metrics to Consider When Valuing a Company14:51  - Sell 100%, Raise VC Money & Grow the SaaS?17:29 - When is The Right Time to Sell Your SaaS20:34 - Reasons Why Founders Are Selling Their SaaS22:43 - The Advisor Work on a Transaction27:16 - Relationship Vs Cold Outreach To Approach Buyers29:31 - Lowell's Past Ventures Before Traction Advising30:51 -  Lowell's Vision While Starting Traction Advising31:46 - Lowell's Piece of Advice for His 25 Years Old Self32:37 - Lowell's Biggest Challenges at Traction Advising34:10 - Instrumental Resources for Lowell's Success35:18 - What Does Success Mean to Lowell Today36:57 -  Get in Touch With LowellGet in Touch with Lowell:Lowell's LinkedInLowell's EmailMentions:Steve JobsBooks:The Paradox of ChoiceTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:Twitter LinkedIn Saas PodcastSaaS ConsultingHow to Value a SaaS Company