Active Campaign CMO: Integration, Automation and Marketing Insights to Scale to $165M ARR

Shay Howe is the Chief Marketing Officer at ActiveCampaign, a cloud-based email and CRM automation platform with 185,000 customers worldwide and secured $360 million in funding through three rounds.He's a product leader with a design and engineering background. Before ActiveCampaign, Shay served as Vice President of Product at Belly and Yello, overseeing product strategy and design. He led product teams at high-growth companies like Groupon and advised at Techstars, Lightbank, and Prota ventures. Additionally, he authored "Learn to Code HTML and CSS '' published by Pearson Education.In this episode we cover:00:00 - Intro01:27 - The Financial Growth Story of ActiveCampaign03:34 - Unveiling the Postmark Deal08:41 - Identifying Customer-Centric Integrations13:19 - Choosing the Right Pricing Model20:13 - Successful Strategies to Mitigate Single Platform Risks in 202322:46 - The Power of AI in ActiveCampaign's Automation and Marketing29:02 - Shay's Favorite Activity To Get Into a Flow State29:49 - Shay's Piece Of Advice For Your Younger Self31:19 - Shay's Biggest Challenges at ActiveCampaign32:43 - Instrumental Resources For Shay's Success35:35 - What Does Success Mean for Shay Today37:38 - Get In Touch With ShayGet In Touch With Shay:Shay's LinkedInActiveCampaign WebsiteMentions:PostmarkBooks:The Five Dysfunctions of a Team by Patrick LencioniThe Founder's Mentality by Chris Zook and James AllenNever Split the Difference by Chris VossTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS Consulting ServicesHow To Value Your SaaS Company