Content Marketing: Using the Soft and Hard Power of Marketing to Grow your SaaS Business with Greg Elfrink #163

Gregory Elfrink has been the Director of Marketing at Empire Flippers since 2016. He joined originally as a Content Manager. Now, as the Director of Marketing, he manages everything from the content to the marketing automation, to vision and goal setting, all the way down to the implementation.His big goal is to make Empire Flippers more mainstream as an M&A brand, and to help investors see the power of digital assets, while helping sellers have life changing exits. Gregory was born in Anchorage, Alaska where he worked in the oil fields and now travels the globe networking and speaking.In this episode we cover:00:00 - ShoutOUT Customer Messaging via SMS, Email, WhatsApp & Messenger00:50 - Intro02:45 - Current Trend in The SaaS Sales Market05:22 - SaaS Business Valuation08:07 - Marketing ROI Results in Empire Flippers Site10:51 - Back Link Strategy for SaaS Founders13:13 - Leveraging Content & Reaching Customers As a Starting SaaS16:04 - The Soft & Hard Power of Marketing20:15 - Measuring The Soft & Hard Power of a SaaS23:40 - SaaS Evaluation Process Before Selling It26:09 - Reasons Why People Give Up Selling Their SaaS28:39 - Top Common Reasons To Sell a SaaS Business31:56 - Greg's Past Ventures & Background35:14 - Instrumental Resources For Greg's Success37:12 - What Does Success Mean to Greg Today38:26 - Greg's Favorite Hobbies To Get Into a Flow State39:29 - Get in Touch With GregGet in Touch With Greg:Greg's LinkedInGreg's EmailMentions:SurferThe Opportunity PodcastBooks:The Believing BrainPlot And StructureThe Richest Man in BabylonTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:Twitter LinkedIn Saas PodcastSaaS ConsultingHow to Value a SaaS Company