What Is SaaS Conversion Content And How to Create It with Carly J Cais #199

Carly is the Founder & CEO of RevvSpark, a content agency that creates full-funnel marketing content strategy, generates demand, optimizes conversions, and helps elevate Sales Team’s potential.She started in Marketing over 20 years ago, first in B2C and then in B2B where she is now on a mission to grow businesses with creative "Conversion Content" that levels up internal teams and drives demand.She’s an expert in streamlining B2B tech companies to ignite rapid growth, specializing in companies in the Startup to Scaleup phase, who are below $25M in revenue.She is also writing a book called "Startup to Scaleup: $100K Growth Secrets from SaaS Leaders" that will be published in Q1 2023.In this episode we cover:00:00 - Intro01:38 - The Concept Of Content02:42 - How A SaaS Company Can Determine Their Content Needs04:01 - Examples Of Conversion Content05:10 - Measuring The Content Success10:08 - How A Company Can Incorporate A PLG Motion Into A Go-To-Market Strategy12:33 - How Much Content Is Enough?15:23 - Top 3 Effective Techniques For Growing A B2B Business20:11 - Technology That SaaS Founders Should Prioritize Implement23:08 - Carly’s Favorite Activity To Get Into a Flow State24:52 - Carly’s Piece of Advice for His 25 Years Old Self25:15 - Carly’s Biggest Challenges at RevvSpark26:34 - Instrumental Resources For Carly’s Success28:49 - What Does Success Means for Carly Today29:27 - Get In Touch With Carly"Become a Content Machine: The Conversion Content System"https://www.revvspark.com/saas-district/This PDF lays out step-by-step how to create a month’s worth of content from ONE source piece, and the tools and tips we use to create all the touchpoints that take a buyer through each stage of their journey.Get In Touch With Carly:Carly’s LinkedInRevvSpark WebsiteMentions:LavenderSmartwriter.aiHubspotSalesforceZapierBardeen.aiBannerbearBooks:Never Eat Alone by Keith FerrazziThe Mom Test by Rob...