How to Master the Perfect B2B Pricing Strategy for Your SaaS with Marcos Rivera # 170

Marcos Rivera is the Founder & CEO of PRICING I/O, a company that helps growth-stage B2B SaaS companies design the right pricing, shifting from guesswork to framework and get ready to scale up.Marcos is also an author, speaker, investor, and entrepreneur. He was raised by a single mother in a one bedroom apartment in the Bronx and survived the hard streets by applying what her mom taught him: Stay curious, take lead, and give help.Fast forward to today, Marcos was Program Executive Director of Product Management, teaches pricing to MBA students at UC San Diego (where he earned his MBA from the Rady School of Management), coached over 100 SaaS CEOs and helped price over 200 SaaS products and counting.In this episode we cover:00:00 - ShoutOUT Costumer Messaging via SMS, Email, WhatsApp & Messenger00:50 - Intro01:52 - B2B Companies' Mistakes When Pricing Their Offering02:37 - Numbers That Influence The Price05:03 - When Founders Discover That They Need To Optimize Prices06:41 - What Charge For Vs When To Charge08:03 - Charging Monthly Vs Annually09:00 - Should Every Company Publish Their Pricing?12:16 - How Anchoring Affect Sales13:16 - The Forking Method15:28 - How Much Free Trial Or How About Freemium17:04 - How To Convert A Freemium Customer To A Paid Customer20:20 - Marcos' Favorite Hobbies To Get Into a Flow State20:47 - Marcos' Piece of Advice for His 25 Years Old Self21:34 - Marcos' Biggest Challenges at Pricing I/O22:46 - Instrumental Resources for Marcos' Success24:22 - What Does Success Means for Marcos Today25:30 - Get in Touch With MarcosGet In Touch With Marcos:Marcos' LinkedInPricing I/O WebsiteMentions:Dan MartellBooks:UnsubscribeIndistractableMarcos' Upcoming Book "Street Pricing"Tag Us & Follow:FacebookLinkedInInstagramMore About Akeel:Twitter LinkedIn More SaaS Podcast Sessions SaaS Consulting ServicesLearn How to Value a SaaS...