How Better UI/UX Design Practices Can Benefit Your SaaS with Pek Pongpaet # 150

Pek Pongpaet is an award winning designer with over 16 years of industry experience. He's a Podcast host, entrepreneur, actor and the CEO and Principal UX Strategist of Impekable.Impekable is a world-class organization that develops and produces SaaS and mobile solutions, promoting digital transformation and innovation through services like Product Strategy, UI UX design, Web & Mobile application development. They have worked with worldwide brands like Adobe, Apple, Google, Intel, Nike and others.As a Motion-Capture actor, Pek is also known for his work on Mortal Kombat: Deadly Alliance (2002) and Mortal Kombat: Armageddon (2006).During this interview we cover:00:00 Oribi.io Smarter Data-Driven & Analytics Decisions01:02 - Intro03:14 - How Pek Was "The Chosen One" for Mortal Kombat06:51 - From Martial Arts To Design08:18 - The Difference Between UX & UI09:47 - Good Example of a Good UX12:04 - What UI Means and How it Works12:39 - Great Example of a Great UI14:11 - Why Is So Important to Think About Your SaaS Design21:05 - Design System And What's the Point of It24:07 - Examples of a Great Design Systems25:12 - Skills for a Great Designer30:00 - The Creative Process33:28 - What Is Creativity for Pek?35:18 - Contentfy.co Your On-Demand Podcast Editing Team36:38 - Resources for SaaS Leaders About UX39:27 - Pek's Vision On Starting Impekable42:02 - Advice Pek Would Give to His 25 Years Old-Self43:42 - Pek’s Greatest Challenges as Being CEO at Impekable46:15 - Instrumental Resources For Pek's Success47:57 - What Does Success Mean To Pek Today50:40 - Get in Touch With PekMentions:What is UXAudibleScribdIndie HackersMy First MillionNoah KaganMaster of ScaleUser DefendersUX ChecklistBooks:Don't Make Me ThinkProduct-Led OnboardingSprintThe Mom TestGet In Touch With Pek: