How to Leverage AI for Your Digital Content Marketing with Andy Crestodina #214

Andy Crestodina is the co-founder and CMO of Orbit Media Studios, a digital agency based in Chicago. He has over 18 years of experience where he's advised 1000+ businesses on digital marketing. Andy speaks at major marketing conferences, contributes to prominent marketing blogs, and also hosts the Content Matters podcast. His extensive writing covers content marketing, SEO, social media, and analytics. Andy presents 50-70 times annually and authored "Content Chemistry: The Illustrated Handbook for Content Marketing."In this episode we cover:00:00 - Intro01:23 - Incorporating AI into Strategies and Budget04:43 - Measuring Growth Results Impact with AI09:10 - Top AI-Driven Marketing Content Pieces12:16 - Emerging Market Opportunities for the Future14:48 - AI-Enhanced High-Converting Sales Pages18:57 - SEO Content Optimization with AI23:23 - AI-Driven Content Publishing and SEO Ranking26:06 - Managing and Hiring Roles for AI-Powered Content27:59 - Recap29:08 - Andy's Preferred Activity for Achieving Flow State30:20 - Andy's Advice to His 25-Year-Old Self31:38 - Andy's Major Challenges at Orbit Media Studios33:37 - Key Resources Instrumental to Andy's Success35:06 - What Success Means to Andy Today36:28 - Connect with AndyConnect with Andy:Andy's LinkedInMentions:Chris CarrMark SchaeferJoanna WiebeClaude.aiMidjourneyStable DiffusionTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS Consulting ServicesHow To Value Your SaaS Company