How to Avoid Common Mistakes US SaaS Companies Make When Expanding Into Europe with Alan Gleeson #166

Alan Gleeson is the Founder of Work With Agility, a strategic B2B marketing consultancy with a passion for supporting tech startups to generate leads and to grow their businesses.Alan started his career in financial services, joining Barclays on their graduate programme. He joined Palo Alto Software, a leading SaaS company in 2004 where he acted as the Managing Director for the European subsidiary for a number of years.More recently, Alan has worked for a number of leading SaaS startups, in a mix of full time and consultancy engagements.In this episode we cover:00:00 - ShoutOUT Costumer Messaging via SMS, Email, WhatsApp & Messenger00:50 - Intro02:34 - What To Plan Before Expanding Internationally04:29 - Common Challenges When Branching Out07:33 - Branching Differences Between EU & US Companies09:52 - Considering Region, Culture & Language When Expanding19:54 - CMO, Alan's Playbook & EU Vs US B2B Companies Market23:51 - Finding The Right Team For Your SaaS In A New Market27:24 - Hiring Someone Full Time & Salary Expectations32:45 - Alan's Favorite Hobbies To Get Into a Flow State33:37 - Alan's Vision When Starting Work With Agility38:06 - Alan's Piece of Advice for His 25 Years Old Self39:46 - Alan's Biggest Challenges at Work With Agility41:12 - Instrumental Resources for Alan's Success42:58 - What Does Success Means for Alan Today44:19 - Get in Touch With AlanGet in Touch With Alan:Alan’s LinkedInAlan's EmailMentions:David SkokMark SusterApril DunfordTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:Twitter LinkedIn Saas PodcastSaaS ConsultingHow to Value a SaaS Company