How to use AI software for the Perfect Content Marketing Strategy with Jeff Coyle # 144

Jeff Coyle is the Co-Founder & CSO at MarketMuse, an AI-Powered Content Marketing service that collects and analyses your content and prioritizes the best opportunities based on Authority & ROI, and helps you build topic models for you to write and create the best content for your strategy.Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search, and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Jeff frequently speaks at content marketing conferences including ContentTECH, Marketing AI Conference, LavaCon, Content Marketing Conference, and much more.During this interview we cover:00:00 Oribi.io Smarter Data-Driven Data & Analytics Decisions01:02 - Intro02:21 - What is AI Marketing & What does it Mean to Integrate AI Techniques09:31 - Writing Quality Content vs Focusing on the Technical Side, Ranking for Keywords 18:17 - Domain Authority, a Correlative Derivative Metric25:34 - SaaS Needs Timely Results, How To Become a Leader?32:24 - Actionable Insights for a More Personalized Customer Journey37:39 - Barriers or Obstacles for Adopting AI in your Marketing Strategy43:39 - How is Jeff Measuring His Own Leadership Success & Within His Team46:30 - Advice Jeff Would Tell His 25 Years Old Self49:04 - Instrumental Resources For Jeff’s Success 52:32 - What Does Success Mean To Jeff Today53:58 - Get in Touch With JeffMentions:Rhodium Community For Online Entrepreneurs People: Kevin PetersenAki BaloghBooks:Mathew DicksGet In Touch With Jeff:Email: jeff@marketmuse.comJeff’s LinkedInThe Content Strategy CollectiveTag us & follow:FacebookLinkedInInstagramMore about Akeel:Twitter LinkedIn SaaS PodcastsSaaS ConsultantHow To Value Your SaaS Company