Mastering The Art of Marketing Through Storytelling with Jarie Bolander #221

Jarie is the founder of Story-Driven, a company that utilizes storytelling techniques to accelerate brand awareness and generate leads for B2B businesses. With a proven track record in startups, Jarie has successfully raised over $10 million in funding and played a key role in a $750M exit.In this episode we cover:00:00 - Intro01:14 - Jarie's Engineer Journey to Marketing04:15 - Storytelling in B2B Brand Awareness and Lead Generation07:44 - B2B Marketers' Hesitation with Storytelling Strategies10:58 - Crafting Compelling Stories in Marketing Framework16:32 - Insights from B2C Tactics for B2B Marketers22:01 - Tips for B2B SaaS Marketers to Elevate Storytelling24:40 - Jarie's Favorite Activity To Get Into a Flow State25:07 - Jarie's Piece Of Advice For His 25-Year-Old Self26:17 - Jarie's Biggest Challenges at Story Driven27:15 - Instrumental Resources For Jarie's Success28:13 - What Does Success Mean for Jarie Today28:56 - Get In Touch With JarieGet In Touch With Jarie:Jarie's LinkedInStory Driven WebsiteMentions:Stéphane NasserBooks:Story Driven Decks by Jarie BolanderThe War of Art by Steven PressfieldLoonshots by Safi BahcallTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS Consulting ServicesHow To Value Your SaaS Company