Unleashing Big Results on a Limited Ad Spend with Mason Cosby #210

Mason Cosby is the Director of Demand Generation at Sales Assembly, a leading organization that offers Elevated Learning & Development for GTM Teams, where he leads the development of impactful B2B programs. His journey in sales and marketing began as a means to pursue flexibility for seminary studies. In addition to his role at Sales Assembly, Mason hosts "The Marketing Ladder" podcast and serves as a GTM Ambassador at GTM Partners, solidifying his influence in the marketing community.In this episode we cover:00:00 - Intro01:25 - Mason's 200 Dollar Tech Stack05:52 - Growing Reach and Driving SQLs on a Limited Budget07:53 - Comparing Costs and ROI of Podcasting12:31 - Pitching Podcast Guests into a SQL Conversation16:14 - Maximazing Reach in the Post Recording Phase20:41 - Purpose of Your Podcast + Guest Engagement 25:01 - Podcasting Results and Investment Return28:45 - The Future of Digital Marketing with Artificial Intelligence30:14 - Mason's Favorite Activity To Get Into a Flow State30:40 - Mason's Piece Of Advice For His Younger Self32:22 - Mason's Biggest Challenges at Sales Assembly33:17 - Instrumental Resources For Mason's Success36:03 - What Does Success Mean for Mason Today37:33 - Get In Touch With MasonGet in Touch with Mason:Mason's LinkedInThe Marketing Ladder PodcastSales Assembly WebsiteMentions:Gary VeeNeil PatelCreation vs DistributionDonald MillerChris WalkerStephen G. PopeTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInSaaS PodcastsSaaS ConsultantsHow To Value Your SaaS Company