Defining Pricing & Packaging For New B2B SaaS Products with Dan Balcauski #181

Dan is the Founder & Chief Pricing Officer at Product Tranquility, a consulting firm that accelerates product growth and increases customer loyalty. They bring world-class product management and strategy practices to B2B SaaS and Marketplace companies in the small-to-mid market.Dan has managed multiple products throughout the product life-cycle from new concept incubation, product launch, product maintenance, platform transitions, and end of life over the last 15 years.In this episode we cover:00:00 - Byldd - MVP Development Agency Based in New York01:12 - Intro03:00 - What Is Product Value?09:18 - Perceived Value Vs Cheap Price13:00 - Strategy For Getting An Effective Price16:31 - What Some SaaS Founders Get Wrong About Pricing 17:59 - How Often The Price Should Be Changed20:34 - Adjusting The Price When Adding New Features23:14 - Advantages Of Using Free Trials Or Freemium32:02 - Dofollow.io - Premium Link Building33:20 - Should Companies Show Pricing On Their Websites?39:34 - When To Bring A Pricing Expert To Your Product Marketing Team42:26 - Dan’s Favorite Activity To Get Into a Flow State43:27 - Dan's Piece of Advice for His 25 Years Old Self43:45 - Dan's Biggest Challenges at Product Tranquility44:38 - Instrumental Resources for Dan's Success46:17 - What Does Success Means for Dan Today47:24 - Get In Touch With DanGet in Touch With Dan:Dan's LinkedInProduct Tranquility BlogMentions:Patrick CampbellBooks:The Strategy And Tactics Of Pricing by Thomas T NagleMonetizing Innovation by Madhavan Ramanujam & Georg TackeMagic Mind, The World's First Productivity Drink - You can get 40% off on your subscription for the next 10 Days. Try it out, go to magicmind.co/SaaS and use our Discount Code SAAS20Tag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInSaaS PodcastsSaaS Consultants