Reducing Churn and Increase Retention of your SaaS Using Personalized Gifts with Kris Rudeegraap # 151

Kris Rudeegraap is the co-founder and CEO of Sendoso, a leading Sending Platform that helps companies stand out by promoting new ways to communicate with consumers throughout the Buyer's Journey. They enable B2B sales, marketing and customer success teams to offer both digital and physical gifts to buyers and customers.Kris has worked at Talkdesk, Yapstone and Piqora and has over a decade of sales experience. During that time, he realized that using direct mail and gifts to create meaningful interactions was an effective approach to driving demand and increasing sales, and thus the idea for Sendoso was born. During this interview we cover:00:00 - Intro01:26 - Physical & Digital Marketing Strategies05:13 - Importance Of ROI In The Marketing Plan07:17 - Sendoso's Growth Channels & Plans09:32 - Leveraging Partnerships10:42 - What To Avoid When Building a Team12:01 - Reducing Churn With Relationship14:44 - How to Retain Customers as a SaaS Company15:31 - Direct Mail & Physical Marketing16:58 - Contentfy.co Your On-Demand Podcast Editing Team18:21 - Sendoso’s Size, $100 Million Funding & Expansion Plan21:18 - Kris’ Vision Starting Sendoso Until Today22:57 - Advice Kris Would Give To His 25 Years-Old Self25:00 - Instrumental Resources For Kris' Success25:57 - What Does Success Mean To Kris Today26:18 - Get in Touch With KrisGet In Touch With Kris:Kris Rudeegraap's LinkedinMentions:OutreachSalesLoftHubspotCrossbeamCoSellClickFunnelsResources:How I Built ThisPlanet MoneyAcquiredTag us & follow:Facebook LinkedIn Instagram More about Akeel:Twitter LinkedIn SaaS PodcastsSaaS ConsultantHow To Value Your SaaS...