How to Make Smarter Data-Driven Marketing Analytic Decisions For Your SaaS with Iris Shoor #140

Iris is a serial entrepreneur currently running her third startup Oribi.io, an all-in-one marketing analytics tool that empowers businesses of all sizes to make smarter and data-driven decisions.Iris is passionate about simple & powerful products, data-driven marketing, and leveling up creativity in the marketing process.During this interview we cover:00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT For $100 Off)01:02 - Intro01:57 - Data-Driven Marketing04:11 - How is this Different from Marketing Automation05:10 - Why You Need Deeper Analytics to Scale07:11 - Free Analytics Tools VS Paid/More Advanced Analytics08:59 - Minimum Tools Needed to have Better Understanding13:07 - From in Setting Up to Analyzing, Who’s in Charge?15:12 - Where You’re Failing at Measuring Your Marketing Funnel?17:52 - Best Approach for Founders Assessing Different Solutions19:33 -  A/Z Testing & Forgetting About A/B23:06 - Iris’s  Background & Becoming an Entrepreneur27:48 - Oribi in Terms of Size & is it Bootstrapped or VC Backed?30:53 - Advice Iris Would Tell His 25 Years Old Self33:56 - What’s Worked Best for Oribi in Marketing?36:05 - Biggest Challenges Iris is Facing Right Now38:06 - What does Success Mean to Iris40:27 - Get in Touch With IrisMentions:Oribi.ioSegmentVisualTaoOverOpsGet In Touch With Iris:Iris’s LinkedinIris’s FacebookIris Shoor’s BlogTag us & follow:FacebookLinkedIn  Instagram  More about Akeel:Twitter LinkedIn More SaaS Podcast Sessions SaaS Consulting ServicesLearn How to Value a SaaS Company