The Symbiotic Relationship Between Performance & Brand Marketing with Kamil Rextin #201

Kamil Rextin is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. He has worked in RevOps Growth & Demand Gen for the last 12+ years at companies like CrowdRiff & Uberflip.He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments, and whatever proves to be effective is what matters to him.Outside of work, Kamil enjoys hiking and reading, especially comics.In the episode we cover:00:00 - Intro01:08 - What Is Demand Generation?02:48 - The Relation Between Demand Generation & Brand Marketing06:03 - Top Mistakes When Implementing Dem Gen & RevOps09:08 - Demand Generation Through LinkedIn12:41 - Performance Branding14:01 - First Steps To Start Doing Performance Marketing17:05 - Kamil’s Favorite Activity To Get Into a Flow State17:37 - Kamil's Piece of Advice for His 20 Years Old Self18:22 - Kamil's Biggest Challenges at 42Agency19:05 - Instrumental Resources For Kamil's Success20:41 - What Does Success Means for Kamil Today21:25 - Get In Touch With KamilGet in Touch With Kamil:Kamil’s LinkedInKamil’s Twitter42 Agency WebsiteMentions:Emily KramerTara RobertsonBooks:Creativity Inc. by Ed Catmull & Amy WallaceWorking Backwards by Colin Bryar & Bill Carr Tag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInBest Rated SaaS Podcasts