How PR Strategies Support SaaS Exits with Lindsey Groepper #178

Lindsey Groepper is the president at BLASTmedia, a national B2B SaaS PR agency that takes a holistic approach to PR.Lindsey is responsible for new business development and helping oversee the strategic direction of the agency where they focus public relations.Lindsey graduated from the University of Georgia with a Bachelor of Arts degree in Journalism and Mass Communications, majoring in Public Relations.In this episode we cover:00:00 - Byldd - MVP Development Agency Based in New York01:12 - Intro02:14 - The Right Time To Write A Press Release & Announcement04:06 - What To Expect From A Effective Copy PR Release07:57 - What Metrics Matter To A PR Agency + Reporting & Result12:46 - Working With A PR Team + What They Need17:01 - The Stalking, Stealing & Using People Strategy22:54 - Lindsey’s Favorite Activity To Get Into a Flow State24:24 - Lindsey’s Piece of Advice for His 25 Years Old Self27:03 - Lindsey’s Biggest Challenges at BLASTmedia29:17 - Instrumental Resources for Lindsey’s Success32:55 - What Does Success Means for Lindsey Today34:23 - Get In Touch With LindseyGet In Touch With Lindsey:Lindsey's LinkedInBLASTmedia WebsiteTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore Podcast Sessions