How to Build an effective GTM and Partnership Program for Your SaaS with Barrett King #228

Barrett King is the Sr. Director of Revenue at New Breed, a HubSpot's top solutions partner, on a mission to help unlock meaningful growth. He is a highly motivated leader with over a decade of experience in building partnerships and executing go-to-market strategies for SaaS companies. His expertise includes creating and implementing sales and marketing plans for improving customer engagement and retention.In this episode we cover:00:00 - Intro01:27 - Introduction to New Breed03:15 - Working With HubSpot in 202409:27 - Crafting GTM Strategy with 3 Pillars14:29 - Effective B2B SaaS Partnership Programs17:07 - AI Tools in the Sales Coaching Process22:29 - HubSpot Usage of AI26:20 - Barrett's Favorite Activity To Get Into a Flow State27:07 - Barrett's Piece Of Advice For Your Younger Self28:14 - Barrett's Biggest Challenges at New Breed30:07 - Instrumental Resources For Barrett's Success32:39 - What Does Success Mean for Barrett Today33:42 - Get In Touch With BarrettGet In Touch With Barrett:Barrett's LinkedInBarrett's PodcastMentions:HubSpotDan TyreJonathan BurgBrian HalliganDharmesh ShahTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS Consulting ServicesHow To Value Your SaaS Company