Bootstrapping A 7-Figure ARR SaaS With Only 2 People Using PLG with Esben Friis-Jensen # 171

Esben is the Co-founder and CGO at Userflow, which offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market.Prior to Userflow, Esben co-founded Cobalt.io, a 200+ employee company which he stepped down at the beginning of 2021.He has a background as an Accenture consultant with more than 3 years of experience in test and deployment management of global IT implementations.In this episode we cover:00:00 - ShoutOUT Costumer Messaging via SMS, Email, WhatsApp & Messenger00:50 - Intro02:17 - The PLG Strategy Definition05:20 - Tips to Create Auto Selling Products07:10 - The Features Of The Great Product09:00 - Giving The Right Solution At The Right Time11:10 - Make The Customer Onboarding Happen12:51 - Examples Of Successful Onboarding14:53 - How They Built Userflow17:22 - Esben's Role On Building Userflow21:42 - Esben's Favorite Hobbies To Get Into a Flow State22:48 - Esben's Piece of Advice for His 25 Years Old Self24:23 - Esben's Biggest Challenges at Userflow25:03 - Instrumental Resources for Esben's Success27:57 - What Does Success Means for Esben Today31:00 - Get in Touch With EsbenGet In Touch With Esben:Esben's LinkedinUserflowMentions:LogRocketMailChimpJason LemkinBooks:Product Led-Growth by Wes BushTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:Twitter LinkedIn Saas PodcastSaaS ConsultingHow to Value a SaaS Company