Scaling a SaaS company with ZERO Marketing Budget with Leopold van Oosten #230

Leo is the Founder and CEO at Amsterdam Standard, a technology partner who specializes in software development, IT staffing, and user interface design, the company provides dedicated nearshore teams, UX/UI interface design services, and agile software development for projects emphasizing agility.With over two decades of professional experience Leopold is a seasoned expert in scaling development teams and sourcing top tech talent. In this episode we cover:00:00 - Intro01:21 - Journey from Enthusiast to SaaS Investor05:38 - The Best Stage for Getting Their Help08:44 - Strategies and Challenges in Scaling Amsterdam Standard13:04 - Role of Storytelling in Low-Budget Marketing17:20 - Transitioning to Marketing Spending23:46 - Advice for Product-Led Scaling Challenges28:47 - Solid Scaling System for SaaS Growth31:36 - Leopold's Favorite Activity To Get Into a Flow State32:10 - Leopold's Piece Of Advice For Your Younger Self32:41 - Leopold's Biggest Challenges at Amsterdam Standard33:44 - Instrumental Resources For Leopold's Success35:40 - What Does Success Mean for Leopold Today37:00 - Get In Touch With LeopoldGet in Touch with Leopold:Amsterdam Standard WebsiteLeopold's EmailLeopold's LinkedInMentions:Donald MillerElon MuskBill GatesBooks:Storybrand by Donal MillerTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company