220: Building A New Agency Using Branding and Niches with Ciara Gravier

This episode is a masterclass to brand yourself as an expert in the commercial insurance space and understand the needs of your ideal customer so you can attract them! We sat down with commercial insurance expert Ciara Gravi to learn all about how she built her agency, The Bunker, from the ground up. Ciara shares strategies for finding your perfect niche, branding herself as the go-to expert (competing with the big box agencies out there), and using technology like chatGPT to take your business to the next level. If you want to learn how to dominate the commercial space, this is an episode you don’t want to miss! HIGHLIGHTS03:00 How did your whole family get into the Life Insurance industry?08:15 Branding and coming up with the name for your business.11:30 Should everyone focus on having a niche for your business?22:15 How to compete with the big box agencies as a small business.26:00 What tech and automation is a must for your business?34:30 The power of defining your ideal client to attract them.38:00 How quickly should I expect to see results when I implement a new strategy?41:00 Ways to add value to your clients above and beyond your services.RESOURCES + LINKSWatch the full episode on YouTube HEREJoin our 6 Figure Life Insurance Producer CourseBuild your insurance business with our proven system - Weavers Sales AcademyOrder my book - Game Changer: Taking Your Insurance Agency To The Next by Michael WeaverText BUZZ to (816) 727-7610 to connect directly with us and share your favorites from the episode or learn more about upcoming events and challenges happening in our industryFOLLOWCiaraInstagram: @bunkeryourriskLinkedIn: https://www.linkedin.com/in/ciaragravier/Website: bunkeryourrisk.comCall Ciara’s office: 954-239-7346Michael + Courtney: @mandcweaverMichael Weaver: @_michealweaverCourtney Weaver: @courtneyvieYouTube: Michael and Courtney Weaver