217: How to Sell on Social Media Without Making it Weird with Colleen Nichols

Ready to leverage social media to make more sales? Today’s guest is social media expert, Best Selling Author of Don't Make It Weird, and owner of Digital Sells growth community, Colleen Nichols. In this episode, we’re diving into how to sell more by leveraging social media! From common mistakes to tangible ideas and concepts, this episode is full of dos and don’ts to run with to attract your ideal client, grow your community, and sell more on social media. HIGHLIGHTS02:30 How do you navigate the fears and vulnerabilities of putting yourself out on social media?06:15 Why is it so important to have a personal brand online?11:00 Attraction marketing and bringing the right people vs everyone.18:00 Tips for managing social media time and avoiding comparison. 21:30 What social media platforms should we focus on creating content for?26:00 Strategies to engage your audience on social media.32:15 Ways to build authentic connections and community online.34:00 Sales growth and digital entrepreneurship.RESOURCES + LINKSCheck out Colleen’s book - Don’t Make It WeirdMaster the art of Life Insurance Sales -  https://www.weaversa.com/6figurelifeBuild your insurance business with our proven system - Weavers Sales AcademyOrder my book - Game Changer: Taking Your Insurance Agency To The Next by Michael WeaverText BUZZ to (816) 727-7610 to connect directly with us and share your favorites from the episode or learn more about upcoming events and challenges happening in our industryFOLLOWFollow Colleen: @colleen_nichols@noshamesalesgameMichael + Courtney: @mandcweaverMichael Weaver: @_michealweaverCourtney Weaver: @courtneyvieYouTube: Michael and Courtney Weaver