493: Media Buying Is Like Dating with Phoenix Ha of Ad Beacon

Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash course. Phoenix Ha is the CEO of Ad Beacon, a leading data company that helps founders stop burning ad spend and start scaling faster in a post-iOS 14 environment. She’s also one of the new instructors of our updated course, How to Run Facebook Ads 2.0. 

Listen to Nathan and Phoenix discuss:


The trend of deep discounting 

How to win in media buying

Building up valuable first-party data 

The differences in attribution and tracking tools 

Find the quiet with ad creative 

Why static is on the comeback 

Ad variations and A/B testing 

How to make ads outside the box 

AI tools for paid media 

Why we’ll never go back to ads before iOS 14

And much more media buying advice…


*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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