509: Shark Tank Winner Reveals How to Create a Million-Dollar Beauty Brand | Alicia Scott

A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma Grede, the business mind behind Kardashian brands like SKIMS and Good American. Scott then pulled up her Shopify store. The numbers were shocking. In one weekend, she made six months' worth of revenue. Two years after the air date, Scott's built Range Beauty into a million-dollar ecommerce beauty brand that’s inclusive of all skin shades and types. 

In this episode, you'll learn:

To start your business by social listening

How Range Beauty 10x sales after Scott quit her job

Why you should date your manufacturers

What Shark Tank is like for an indie brand

What it's like to have Emma Grede as a mentor and investor

Why losing her first brand name was a blessing in disguise

How to differentiate your brand in the beauty industry

You need to love sharing your pitch

Challenges as a Black founder in the beauty space

To treat your audience like investors

And much more beauty brand advice...


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