462: Why Subscription Products Need Purpose with Jessica Rolph of Lovevery

Your first product won’t always be your best seller. Jessica Rolph’s organic baby food business Happy Family Organics failed twice before finding product market fit and scaling from $0 to $63M in sales. After exiting HappyFamily in 2016, Rolph launched Lovevery, a subscription brand that sells early-childhood development play kits and solutions. Lovevery has 300,000+ active subscribers and has been named one of Fast Company’s “World’s Most Innovative Companies.” 

Listen to Nathan and Jessica discuss: 

How she discovered a market for Lovevery and Happy Family

Why Happy Family failed twice before they even launched

The bootstrapped early days living in New York City 

Exiting to Danone and dreaming about Lovevery 

Why ugly prototypes are the way to go

How Happy Family’s best-seller came about by accident

How to find product market fit for retail and DTC

If you need a subscription product

How to retain customers 

And much more product advice…


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