409: Dying to Ego and Embracing Failure with Toni Ko of Bespoke Beauty Brands

Toni Ko's first beauty brand, NYX Cosmetics, made $4 million in year 1, and eventually exited to L'Oréal for $500 million. Craving a new purpose, she started a sunglasses business. It failed after 3.5 years—and Ko says it's one of the best things that ever happened to her. Ko's lessons from that "failure" empowered her to launch her third and current venture: Bespoke Beauty Brands, which partners with influencer entrepreneurs on everything from concept creation to product development, marketing, and fulfillment distribution. 
 
Listen to Nathan and Ko discuss: 
 

Being a third-generation entrepreneur of Korean immigrants 

The early days of NYX Cosmetics, when she had 6 job titles

Raking in $4 million in retail value in NYX's first year

Why she's not good at sales 

Selling NYX in 2014 for $500 million to L'Oréal

Experiencing depression after exiting her business

Starting a sunglasses business and failing 

Launching Bespoke Beauty Brand 

Working with celebrity influencers like Kim Chi and Jason Wu

And much more influencer entrepreneur advice… 

 
 
 
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