452: Growing a Sustainable Business (and Relationship) with Great Wrap Co-Founders Jordy and Julia Kay

How can you build a sustainability-driven business? By solving a global problem. Jordy and Julia Kay’s former careers in winemaking and architecture led to recognizing plastic waste’s impact on the planet. In 2019, the couple launched Great Wrap, working with Monash University to create the only compostable stretch wrap made from food waste. In 2022, they received $24 million in series A funding to help reach their 10-year vision of a world where plastic doesn’t exist. 

Listen to Nathan discuss with Jory and Julia about: 

Falling hard into a personal and business relationship

Partnering with a university for commercial product research 

How licensing and partnering helped Great Wrap scale faster

Building a pilot factory from scratch

The benefits of being both a B2B and DTC business

The risk and reward of being an impact-driven business

Advice for going into business with a significant other

How to raise funding as a manufacturing startup 

And much more impact-driven business advice…


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