453: How to “Biohack” a Supplement Business with Roland Peralta of Nutrafol

Roland Peralta was diagnosed with rheumatoid arthritis in 2010. So, he researched a botanical that could keep his symptoms at bay and inadvertently improved his hair quality. Over dinner, future co-founder and friend Giorgos Tseti shared his hair loss struggles and that he was looking for an organic solution. Their initial research turned into a 10-year relationship that’s built Nutrafol into the #1 dermatology-recommended hair growth supplement in America. 

Listen to Nathan and Roland discuss: 

The challenges of his businesses in fashion and beauty  

What is “biohacking,” and using it for Nutrafol 

How stress became the problem and solution for Nutrafol 

Self-funding Nutrafol by eating beans and rice

Why one vulnerable article 10x Nutrafol’s monthly sales

Developing a seeding strategy with health professionals 

Why conferences are the best place to get product endorsements 

How to temper the expectations of the customers 

Fiscal responsibility as a startup 

And much more clinical product advice…


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