469: How to Beat a Monopoly with James Chin Moody of Sendle

James Chin Moody became an entrepreneur by accident. While on sabbatical from his engineering career, he developed a donate marketplace inspired by trying to donate outgrown baby clothes to those in need. While optimizing local delivery logistics, he unintentionally created a model that rivaled the national post office. In 2014, out of that happy accident, Sendle was born, unlocking the power of big business delivery networks for small businesses to make delivery simple, reliable, and affordable. Moody is an expert and thought leader on the interface between sustainability and innovation and is the co-author of The Sixth Wave: How to Succeed in a Resource-Limited World.

Listen to Nathan and James discuss: 

The accidental origin story of Sendle

Commercializing an untapped logistics solution 

Value creation milestones

Creating an eco-friendly business 

Why Sendles can compete with delivery monopolies 

The three levels of product market fit 

The philosophy of one-way decisions

The 5 “H’s” of Sendle’s virtues 

“Hell yeah” recruiting 

The competitive advantage of value-driven business

And much more business innovation advice…


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