425: Why Kendra Scott Risked Everything on the Customer Experience

Kendra Scott started her self-titled billion-dollar jewelry business out of failure. Her first business failed after 5 years, and she started selling handmade jewelry door-to-door as a side hustle. Now, Kendra Scott Jewelry is a billion-dollar business with 100 retail locations across the US. But success didn't come quickly. Through personal struggles, recessions, and rejections, Scott built a fashion business driven by an unforgettable customer experience. 
 
Listen to Nathan and Kendra discuss:

What she learned from her failed business 

Fundraising and dealing with rejection

The best piece of business advice she still follows 

Shifting her business model from wholesale to retail

The nightclub atmosphere of Kendra Scott stores 

How philanthropy creates customer loyalty 

How to weather the storm as a founder 

Her new entrepreneurial memoir Born to Shine


And much more founder advice…

 
 
 
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