455: How to Use the Metaverse for Your Business with Kirin Sinha of Illumix

Kirin Sinha never wanted to run a startup. She was on a secure path in academics when her research into augmented reality (AR) showed her a vision of the future. So, at 25 years old, Sinha launched Illumix, an AR technology and media company focused on developing immersive experiences for mobile. To date, Illumix has secured $31M in venture capital funding, including investment from acclaimed director Michael Bay. In this episode, you’ll learn how to invest in the metaverse and lead a business with a vision toward the future. 

Listen to Nathan and Kirin discuss: 


Why Illumix is “metaverse insurance” 

How Star Wars inspired her research 

Getting accepted into Disney’s accelerator

Creating a Fright Night at Freddy’s prototype 

The hype cycle around the metaverse 

Why you should invest in 3D assets over 2D

How digital twins can help ecommerce businesses

How director Michael Bay became an investor 

Why she thinks of fundraising as dating

Framing goal setting as learning 

Why you should give your opinion last 

And much more metaverse business advice…


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