427: How to Pick a Winning Product with The Oodie Founder Davie Fogarty

Davie Fogarty created Australia's fastest-growing ecommerce brand, The Oodie, which sells wearable blankets and accessories. But success didn't happen overnight. After multiple failed businesses, at 24 years old, Davie had a chip on his shoulder to prove he could succeed. So in 2017, he started 2 ecommerce businesses, and they both took off immediately. In the past 4 years, Davie has grown his company of 5 major brands called the Davie Group to $400M in sales. In this episode, you'll learn exactly what it takes to build an incredible ecommerce brand in 2022 and some of the pitfalls to avoid. 
 
Listen to Nathan and Davie discuss: 

Davie's early failed business attempts 

The pros and cons of having something to prove

Why bootstrapped founders become a jack of all trades 

What was special about The Oodie as a product and brand

How to create and test ecommerce products 

How competition affects your ads 

Why good marketing instills trust 

Attribution tools and the changes in advertising 

And much more ecommerce advice…

 
 
 
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