483: How to Interrupt an Audience with Shark Tank’s Sabri Suby

Sabri Suby returns to the podcast to share what’s working in digital marketing right now and his advice for early-stage ecommerce founders taking the first steps in digital marketing. Suby is the founder of Australia’s fastest-growing digital marketing agency, King Kong, and a featured Shark on Australia’s Shark Tank. In 10 years, King Kong has generated over $7.8 Billion in sales for its clients in 136 different countries. 

Listen to Nathan and Sabri discuss:

How his humble upbringing gave him the entrepreneur bug

The number one problem that all businesses face

Why all marketing starts with storytelling

Why content marketing is like cold calling 

Why founder-led content is fundamental 

What’s working in paid advertising for ecommerce 

King Kong’s most successful ads

Interruption based marketing

The power of native content video 

AI tools and the future of AI

And much more ecommerce marketing advice... 


*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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