478: Why Hope Is a Strategy with Brad Pedersen of Pela and Lomi

Brad Pedersen says the best gifts come wrapped in ugly paper. And he’s seen some ugly paper. From going bankrupt three times to getting fired from his company after a merger, Pedersen has persevered through eras of defeat. Now, he’s helping lead two startups tackling our world’s greatest challenge–climate change. So, if you’re facing rock bottom in your business, Pedersen knows how you feel. In this episode, he’ll share how he emerged stronger through the darkest moments of his career. 

Listen to Nathan and Brad discuss: 

Why his childhood business was perfect

How he got through bankruptcy three times

Learning from his mistakes to form anti-goals 

The circle of control for founders 

The 40/70 decision-making principle 

Why AI won’t change human behavior 

Why starting over is a good thing

The courage flywheel 

Why an airport delay led to Pela 

Creating a $9 million crowdfunding campaign for Lomi 

And much more advice on failure…


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