448: Create a Brand People Can Trust with Brian Littlefield of JOCKO FUEL

Brian Littlefield is the co-founder and chief product officer of JOCKO FUEL, which creates nutritional supplements and beverages in partnership with retired Navy SEAL Jocko Willink. Littlefield and his business partner first met Jocko through their business, Origin US, which was planning to launch a line of health supplements. Jocko wanted in. Learn how Littlefield led the product development process and created a standout supplement business around Willink’s powerful personal brand. 

Listen to Nathan and Brian discuss:

How obesity changed his life

His first impressions of Jocko Willink 

How to make business partnerships work

Building a business around a personal brand

Dealing with the crazy growth of Jacko Fuel 

How to advertise health supplements 

Why you shouldn’t put value in follower count 

Why he embraced the “mad scientist” label

Skills from jiu-jitsu that translates to business

How to develop a strong mentality

And much more product development advice…



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