470: Why Passion Is Your Advantage with Holly Thaggard of Supergoop!

Holly Thaggard is passionate about sun protection. That passion drove her to create her multimillion-dollar skincare company, Supergoop!, which started turning the world of suncare products on its end when it launched in 2007. Last year, Supergoop! reached $250 million in sales. She combined her sunscreen with a curriculum on the importance of sun protection, which she launched in private schools. At the same time, she kept building a luxurious yet fun brand that consumers really wanted to make a part of their morning routines—both for themselves and their children.

Listen to Nathan and Holly discuss: 

Her background in education

Starting Supergoop! in response to her friend's cancer diagnosis

Writing a curriculum instead of a business plan

Speaking to the U.S. Congress about skin protection 

Pitching her products door to door at private schools

The unexpected partnership with Sephora

Solving a problem for a customer that they didn’t know existed

Having the founder of Burt's Bees as a mentor  

Why you can't manufacture authenticity

And much more beauty industry advice...



Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... 

For more Foundr content, follow us on your favorite platform: 

Foundr.com

Instagram

YouTube

Facebook

Twitter

LinkedIn

Magazine