417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

Jamie Kern Lima spent 2 years pitching QVC for a segment to promote her business, IT Cosmetics. She was about to go bankrupt when she finally got her shot on the network. But moments before going on air, she went off-script. The decision changed her business and the beauty industry forever. Jamie built IT Cosmetics into a multi-billion dollar empire centered on authenticity before it was a buzzword. She became the first woman CEO in L’Oréal’s history and has written a book, Believe IT: How to Go From Underestimated to Unstoppable, about her incredible journey from the brink of bankruptcy to billionaire CEO. 
 
Listen to Nathan and Jamie discuss: 

Creating IT Cosmetics as a solution for her skin condition rosacea

Sketching out a business plan while on her honeymoon 

How to dig deep into your “why” 

Creating a brand around an approachable beauty image

Going off-script on her first QVC segment 

The importance of her authenticity as a spokesperson

Transition planning and selling to L’Oréal 

And more female founder inspiration…

 
 
 
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
 
Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 
 
Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... 
 
For more Foundr content, follow us on your favorite platform: 

Foundr.com

Instagram

YouTube

Facebook

Twitter

LinkedIn

Magazine