430: Not All Leads Are Created Equal with B2B Sales Maverick AJ Cassata

Does the word “sales” make you squeamish or intimidated? If so, then this episode is for you. AJ Cassata is a maverick B2B sales consultant who helps entrepreneurs grow their businesses fast with his straightforward, systematic, and scalable approach to sales growth. His company, Revenue Boost, helps clients create a system for lead generation instead of just winging it. 
 
Listen to Nathan and AJ discuss: 

Starting in door-to-door sales as a teenager 

Persevering through failure in his first business 

Starting Revenue Boost to focus on lead generation 

Why not all leads are created equal 

How to stand out amongst competitors

Why cold emails are still powerful 

Implementing a repeatable process to get clients 

How to spend zero dollars on advertising 

LinkedIn Navigator tips and tricks 

Why subject lines should be a disguise 

And much more B2B sales strategies...

 
 
 
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