437: The Product Development Playbook with Kian Golzari

Sourcing specialist Kian Golzari returns to the podcast to discuss how to develop a product from research to launch. Golzari is one of the world’s top sourcing experts. He has manufactured products for top companies and NGOs, including Tesco, the United Nations, the 2012 Olympics, Google, and more. In all, he’s sourced more than 2,500 products and works with 100 of the top sellers on Amazon.

Listen to Nathan and Kian discuss:

Branding vs selling

Choosing a customer avatar

Researching the competition 

How to pick your flagship product

Branding your products 

Choosing a supplier

How to test and adapt products

And much more product development advice…



Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... 

For more Foundr content, follow us on your favorite platform: 

Foundr.com

Instagram

YouTube

Facebook

Twitter

LinkedIn

Magazine