434: Building a Beauty & Community Empire with Trinny Woodall
Following a 20-year career in media, Trinny Woodall established herself as the expert in all things style, skincare, and makeup. Inspired by her unique design of stackable makeup pots, she established Trinny London in 2017 with the mission to give everyone the tools they need to feel their best. In this episode, Trinny shares her experience in product development, funding, personal branding, and how to develop a diehard fan base and community.
Listen to Nathan and Trinny discuss:
One of her early businesses selling socks to trade investors
Her weekly fashion column in The Daily Telegraph
Why the dot-com bust was the lowest point of her career
What she learned from 20 years of television and What Not to Wear
Selling her clothing to raise funds for Trinny London
Launching and building Trinny London without paid ads
The personalization experience of Match2Me
Starting a brand around your personal brand
Nurturing the Trinny Tribe community
And more beauty business advice…
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434: Building a Beauty & Community Empire with Trinny Woodall