490: Why Trinny Woodall Still Replies to DMs

Trinny Woodall returns to the podcast for a deep dive into AI and how she’s evolving Trinny London in a changing DTC landscape. Woodall is confident, direct, ambitious, and fabulous before fabulous was cool. She knows what she’s doing because she knows her customers. After a 20-year career in television and styling, she established Trinny London as a brand that gives everyone the tools they need to feel their best. Since launching in 2017, Trinny London has had 120% year-over-year growth, sells in 180 countries, and has a team of 200 employees. Woodall’s long-term goal is to eventually exit as one of the largest beauty brands in the world. 

Listen to Nathan and Trinny discuss

Why she built a brand targeting women over 35

The origin of Trinny Tribes and encouraging an organic community

Why customer retention is such an essential building block

The changing landscape of retail and D2C brands 

Tapping into TikTok to reach future customers 

The pros and cons of being a celebrity founder 

Why she still personally responds to DMs and comments

Using AI to help customers make choices 

How to start a beauty brand today

And much more on DTC… 


*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. 

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