467: Accelerate Your Marketing Efficiency with Manuel Mueller of Emma
Manuel Mueller started his first mattress company when he was 19 years old, and since then, he has never stopped iterating to create the perfect mattress. In 2013, he launched sleepwear company Emma, one of Europe’s fastest-growing sleep innovation companies, with mattresses, beds, and pillows sold in over 30 countries to 4 million customers. Learn the marketing strategies and mindset that allowed Emma to endure the DTC mattresses boom and continually have 30% year-over-year growth.
Listen to Nathan and Manuel discuss:
Starting his first mattress company at 19 years old
Finding product market fit by doing customer service
Standing out in the competitive DTC mattress boom
Approaching product development research as a startup
Why you shouldn’t raise money to raise money
Advice on entering a new national market
Marketing attribution hacks for small businesses
How your mindset can overcome your competition
And much more DTC marketing advice…
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467: Accelerate Your Marketing Efficiency with Manuel Mueller of Emma