Zero Volume Keywords w/ Abby Gleason

Show Notes:00:10: Welcome Abby Gleason, SEO Product Manager at Scribd00:40: What does “zero volume” keywords mean? Why are they a good strategy?2:22: Why zero volume keywords is creating a buzz5:29: How do you find zero volume keywords that actually drive traffic?8:26: Zero volume case study outcomes9:15: Discovering zero volume keywords by industry11:06: How to convince stakeholders of zero volume search topics15:00: What type of investment makes sense for this strategy?17:36: Zero volume case study outcomes21:01: Low search volume can equal bottom funnel keywords/li>24:33: Using competitors to your advantage and keyword frameworks26:51: Is this strategy ineffective within B2C organizations with lower customer LTV?29:23: The importance of quality over everything32:25: Audience research vs. keyword research33:56: Zero volume case study outcomes37:27: What Abby is excited about in SEO and content marketingShow Links:The Maker SERP SqueezeThruuu: Free SERP analyzerFollow Abby on TwitterFollow Ross on TwitterSend us an email