How to Pivot a Content Strategy: Lessons from Siege Media

Show Notes:1:23: How we approached content creation without link building and the results of that2:00: Is it possible for an agency to outrank a SaaS brand?3:04: Keyword strategy after evaluating new and old content5:35: Thinking through B2B content marketing for niche industries (like us!)6:48: How we evaluate our domain authority to the competition8:45: Balancing content creation for different levels of decision makers10:00: How companies are propping up their domain authority via acquisitions12:07: Thinking outside the /blog/ for content creation17:10: Looking at content types that make us unique19:00: Balancing your unique value proposition and not getting pigeonholed22:33: Bringing multiple team members into your B2B content marketingShow Links:How to Find Someone’s Email Address on Siege blog7 Effective Ways To Find Anyone’s Email Address by AhrefsNew Siege Media /work/ sectionGithub Ajax glossary pageThe Best Time and Day to Send Emails (2020 Data) by Drew PageFollow Caroline on LinkedInFollow Ross on TwitterSend Ross an email